About Nurun Ahmed
Nurun Ahmed, current candidate on BBC the Apprentice, is an emerging businesswomen. Her vivacious personality and entrepreneurial ability was spotted by BBC One’s The Apprentice series 10 for setting up 3 small businesses within 18 months. Nurun is unprecedented in being the first Muslim women wearing a headscarf on the Apprentice.
Nurun, a Marketing Officer, Fashion Retailer, a mother of two and a carer for her father, has been motivating other Muslim women and a source of support for women wanting to achieve a work life balance.
Currently working as an esteemed campaigns and marketing officer for Peterborough City Council, she has worked on the most significant campaigns for the council such as a Social Worker recruitment campaign, promoting sustainable travel and raising awareness on domestic abuse.
Nurun is revered within the communications departments for developing creative marketing methods. Her marketing experience is extensive and diverse and by using community intelligence, she has helped the Council to influence hard to reach communities through targeted campaigns. She influenced the objectives and direction of the Social Worker recruitment campaign during the most contentious period of Child sex exploitation cases (CSE), where local authorities were failing, excluding Peterborough, to protect young girls. She engendered significant credibility and respect in recruiting Social Workers when the rest of the country was experiencing decline during the toughest year.
Nurun also worked in Tower Hamlets for a voluntary organisation and having gained the confidence and absolute trust of people within this sector, she launched a social enterprise interpreting service as a source to generate income for the charity, working with NHS primary care trusts and Barts & The London. Quickly identifying a niche in the market, Nurun set up her own bespoke interpreting service with her business partner in helping Bengali and Somali families with learning disabilities, specialising in Autism. She later relocated to Peterborough and spotted two other niche markets and set up a clothes boutique and a scarfs and accessorise shop in the local market.
Being an avid fan of the Apprentice for the last 10 years, Nurun Ahmed competed amongst thousands of applicants to secure her place as one of the 20 candidates to appear on the 10th series. From her experience she is now focusing on one of her existing business by launching the service online and hoping to debut her new business venture, wedding planning services early next year.